After her previous appearance back in 2022, American star Kendall Jenner is back yet again starring in an Ahmed Seddiqi & Sons campaign. A smart move to begin with, titled SO MOVE, the new jewelry collection from Messika is described as daring and assertive, perfectly embodying Jenner's confident and bold persona. The campaign showcases the exquisite pieces of Messika's new collection with Kendall Jenner as the model. Set against a stunning desert background, Kendall effortlessly captures the essence of the collection, bringing a sense of edgy sophistication to each piece she wears. The SO MOVE jewelry collection is truly a work of art, evident in every carefully crafted piece. From elegant diamond-studded chains to bold statement pieces, each item exudes confidence and individuality. With the addition of Kendall Jenner's captivating presence, the campaign becomes an immersive visual experience that captures the viewer's attention. The attention to detail and exquisite craftsmanship showcased in each shot adds to the allure of these beautiful earrings, bracelets, rings, and necklaces. Kendall Jenner's star power combined with Messika's daring and assertive jewelry collection creates a campaign that is bound to captivate hearts and leave a lasting impression in the world of fashion and jewelry. The campaign featured on digital screens and appeared in the second week of October in Dubai.