The famous American fast food chain, McDonald's, has launched a new campaign in Cairo. The campaign is promoting the newest combo meal in the meal, which has 2 sandwiches. This OOH campaign comes after the chicken fillet extra meal campaign that was on Cairo roads a few weeks ago. The campaign used a very simple visual to announce the combo launch by placing the items in a very neat and organized way to make the interested customer memorize what this combo has to offer. Writing the copy in Arabic was a brilliant move as the fast food chain decided to target the broadest audience on Cairo roads. The geo-distribution of this awareness campaign targeted almost all of Greater Cairo; you can spot it in vital spots like the October Bridge and suburbs like Zamalek, plus busy highways like Teseen Road. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
