The strategy of anticipation building has long been a staple in marketing, and its effectiveness is evident to this day. AlMarasem Development is a prime example of how this approach, when executed correctly, can yield remarkable results. Their recent billboard campaign on roads leading to West Cairo has stirred up excitement and interest.\r\nThis renowned real estate developer has a strong presence in Greater Cairo, and they have chosen out-of-home advertising as their preferred medium. Their campaigns have graced the city's main roads for years, showcasing a wide array of commercial and residential projects in East Cairo, including Fifth Square Mall and Moon Residences.\r\nIn this latest billboard campaign, AlMarasem Development proudly announces its expansion into West Cairo's New Zayed. Their upcoming project, Mar Ville, promises an exceptional living experience with its lush surroundings, sustainable design, and a selection of fully finished residences. The minimalist message displayed against a tranquil blue background provides key insights into the project's name, location, and current development status.\r\nThis Expanding Horizons billboard campaign represents the real estate developer's most recent endeavor, and it has effectively stoked anticipation for their current exciting campaign. \r\nYou can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.