Hero launches an OOH campaign in greater Cairo highlighting its jam, glover honey, biscuit spread, and peanut butter. This out-of-home campaign follows the brand’s previous outdoor appearance in March 2023. The campaign visuals are simple with a focus on showcasing the four different products on a white and blue clear background along with the brand’s logo and the tagline “Spread the moment at school.” The campaign is designed to appeal to families and children, who are the primary consumers of Hero products. The tagline Spread the moment at school emphasizes the fact that Hero products are a fun and delicious way to start the day or have a snack at school. Hero company began as a multinational business with Swiss roots over 125 years ago on the principles of experience, heritage, and skill in the field of fruit- and vegetable-based products. To learn more about Hero’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
