Maybelline New York, a leading cosmetics brand globally renowned for its innovative beauty products, is set to make its first outdoor presence in Egypt. With a rich history of empowering individuals to express their unique beauty, Maybelline New York is bringing its iconic SuperStay Vinyl Ink Lipsticks to billboards across the country. The SuperStay Vinyl Ink Lipsticks have gained immense popularity worldwide for their long-lasting formula and high-shine finish. The campaign aims to captivate audiences by showcasing the lipsticks' impressive features, emphasizing that they are transfer-proof and retain their shiny allure throughout the day. However, it is the claim of 16-hour staying power that truly sets these lipsticks apart. This bold assertion highlights Maybelline New York's commitment to providing reliable and high-quality products that withstand the test of time. Maybelline New York's outdoor debut in Egypt with this campaign marks a significant milestone for the brand and beauty enthusiasts alike. By showcasing the lipsticks' long-lasting and shiny qualities through billboards, Maybelline New York reinforces its position as a trusted beauty brand that delivers on its promises. These visually striking billboards not only serve as a powerful marketing tool but also as a visual representation of the brand's dedication to empowering individuals to embrace their unique beauty and express themselves boldly. As the vibrant hues of the SuperStay Vinyl Ink Lipsticks light up the billboards, Maybelline New York invites individuals to make a lasting impression and confidently conquer their day with a flawless pout that truly stands the test of time. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.