Dubai Safari Park recently launched a very enticing DOOH campaign to promote their animal park and encourage audiences and tourists from all corners of the globe to visit. The core concept behind this initiative was to establish a connection with the audience and leave a lasting impression. That's why the campaign aimed to forge an emotional bond with potential visitors. The advertisements showcased individuals of different ages and genders capturing selfies alongside various animals, capturing the essence of friendship and fostering connections with these magnificent creatures. Each visual was accompanied by the tagline You've got a friend here, illustrating the welcoming ambiance of Dubai Safari Park. This evoked a sense of familiarity, encouraging visitors to view the animals at the park not as wildlife but instead as companions. Adding the human element to the artwork helped to illustrate that different demography can visit Dubai Safari Park, have an entertaining experience, and develop meaningful connections with any of its 3,000+ diverse animals. Also, the advertisements didn't miss a chance to provide the audience with their website to facilitate reservations and further explore the park. The campaign featured on digital screens and appeared in the first week of October in Dubai.
