Danish toy producer LEGO is back on UAE’s billboards, following their prior campaign, alongside the American toy, clothing, and baby product retailer Toys ‘R’ Us. Both brands are known to have immense influence in the Entertainment industry, which is why they have taken to UAE’s billboards to showcase their Free Bricktober Fairytale Gifts. The new campaign showcases LEGO’s famous Bricktober, where Toys ‘R’ Us has something special in store for their customers. Toys ‘R’ Us announces that one can now get a mini fairytale LEGO set of their choosing for FREE when they spend AED 249 at any of their UAE stores. The billboards are visually appealing, making it hard to ignore for anyone passing by, utilizing LEGO’s usual yellow colors while hosting the characters of the enchanting worlds of The Little Red Riding Hood, Alice in Wonderland, Hansel & Gretel, and Jack & the Beanstalk. The outdoor campaign design is consistent to that of the social media campaign, creating a unified message between all platforms. Toys ‘R’ Us creates a sense of excitement and animation to collect all the fairytale characters through this offer, which is limited to the month of October. The digital screen spaces also host snippets of the Bricktober video advertisement, exhibiting a closer look to the fairytale characters. The overall appeal to the campaign is mighty, enticing LEGO enthusiasts and kids to be quick and collect them all. The campaign surfaces on hoardings and digital screens in the first week of October.
