Once again, FRED, the distinguished French jewelry brand, makes a return to Dubai's billboards and mastered the art of capturing attention, graces Dubai’s streets with its new “Pretty Woman” Collection, a Modern Manifestation of Love, Freedom, and Everyday Elegance that embodies the vivre life conveys a sense of freedom, and redefines the essence of high jewelry, allowing wearers to embrace the freedom of daily adornment, the liberty to adapt their jewelry to their mood, and the joy of matching to create a personalized look. Fred Jewelry has chosen to portray its brand essence through a simple outdoor campaign that embraces the idea that less is often more. Fred's outdoor campaign features a simple billboard strategically placed in a high-traffic area that its target audience frequents. The billboard is minimalistic in design, boasting a sleek white background adorned with the brand's distinctive logo in Black, exuding luxury and style. While the message is brief, the visual impact is profound; the iconic Fred Jewelry logo symbolizes its long-standing tradition of exceptional design. The new campaign recently graced Dubai's billboard in October upon Unipoles.
