ROI Development has launched a new out-of-home campaign to promote its latest project, Down Town October. The campaign is running on billboards across Cairo and highlights the project's key features, including its mix of hotel apartments, offices, commercial, medical, and entertainment destinations.\r\nThe OOH campaign features a bold and attention-grabbing design, with bright colors and large fonts. The main message of the campaign is Down Town October, along with the developer’s logo, website, and hotline.\r\nDown Town Mall RIO is a new mall located in a dynamic and upscale area of October, Egypt. It is situated in close proximity to many hospitals, making it an ideal location for medical clinics. Additionally, the mall is located in the heart of El Hosary, a popular residential area, which ensures good operations for restaurants and cafes.\r\nThe OOH campaign visuals come on a splitted background, one with the project’s logo and the developer’s info, and the other half contains the project’s amenities along with the developer’s logo, and the area in the middle is sketched with some abstract art design with the colors green and yellow.\r\nTo learn more about ROI’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.