Nissan and AW Rostamani Group have launched an OOH campaign in the UAE to promote their Automania Exchange trade-in program. The campaign, which was launched in the second week of October 2023, features uni-pole, digital screen, and lamppost OOH formats in Sharjah and Dubai. The campaign visuals are gray background themed with a focus on highlighting the word Exchange and the taglines Automania is back, and Get up to AED 10,000 above market value. The visuals also feature the Nissan and AW Rostamani logos and a Nissan car in the background. The campaign follows Nissan's previous OOH campaign in September 2023. However, the new campaign has a more focused message, emphasizing the opportunity for drivers to exchange their cars for a brand-new Nissan, irrespective of make or model, and receive up to AED 10,000 above market value. The Automania Exchange program is a popular trade-in campaign that has been running for several years. It offers drivers a convenient and hassle-free way to upgrade to a new Nissan, while also getting a great deal on their old car.
