As we grow older and take on more responsibilities, our reliance on luck decreases. We understand that life can bring unexpected challenges, and we need to be prepared for them. In East Cairo, Contact's Sarwa Insurance is spreading an important message to young, independent adults through billboards. These billboards use Arabic words to emphasize the different forms of wealth, such as fortune and health. They promote two services: Don't leave your wealth to circumstance. Insure your factory today and Don't leave your wealth to circumstance. Insure your health today. These messages are accompanied by visuals that perfectly represent the goals of each service. Sarwa Insurance's campaign artwork perfectly describes the objective, as the photo-manipulation used to life crises such as electricity short circuits, fires, and healthcare expenses; to involve factors, homes, and health to cover almost every aspect of life. Along with this artwork, the powerful Call-to-Action goes in parallel to serve perfectly the objective. We have seen Contact's Sarwa Insurance and Sarwa Life on billboards before. Their most recent Tomorrow needs Wealth billboard campaign shows their commitment to reaching a wider audience. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
