Moussy has relaunched its OOH campaign in Cairo to highlight its eight different flavors, Apple, Lemon Mint, Strawberry, Pomegranate, Raspberry, Lemon, Peach, and Ice Berry. The campaign is using the same visuals as the previous OOH campaign in Cairo in July 2023. The campaign is running on busy roads in Cairo using different OOH formats, including digital screens. The campaign visuals feature a red background with the eight flavors showcased next to each other, along with the brand's logo and the taglines Taste more, refresh more and 8 new different flavors. The campaign is designed to raise awareness about the beverage and its variety of flavors. The use of bright colors visuals is likely to capture the attention of passersby. The taglines are also clear and they effectively communicate the message that Moussy is a refreshing and flavorful beverage. The relaunch of the OOH campaign suggests that Moussy is confident in the appeal of its product and is committed to reaching a wide audience of potential customers. To learn more about Moussy’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
