Dior has launched a new DOOH campaign in Dubai for its Sauvage fragrance featuring Johnny Depp. The campaign is running on digital screens in busy commercial areas and roads across the city. The campaign visuals are taken from the video ad made and launched by Dior before on different platforms, filmed in the desert with dark themed colors and with the star Johnny Depp. The campaign visuals prominently display the star, the fragrance, and Dior's logo only. This OOH campaign follows Dior's previous OOH appearance in May 2023. the Sauvage fragrance ambassador Depp's contract with the premium label's Sauvage men's cologne began in 2015, and as opposed to merely featuring Depp's images in brand communication, a curated tagline was created reading “Fearless yet human, just like Sauvage,” on one of the most recent advertisements featuring Depp. The tagline conveys the message that Sauvage is a fragrance for men who are both strong and compassionate. Learn about more OOH campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
