In the rapidly expanding global eyewear market, Fred is making moves in the UAE’s OOH arena. Their last appearance covered their “Live The Joy” campaign. Fred offers sunglasses for both men and women, as expressed on the billboards by two models rocking their shades. With a neutral, clean background behind them, the crisp sky-blue color defined by white adds to Fred’s sharp brand image and aesthetic. The dramatic poses of the models, as well as their pastel, stone-colored outfits and polished, pulled-back hair, strengthen that effortless, clean-girl/boy aesthetic and promise minimalistic sophistication. The finest sunglasses from Fred Paris Joaillier give both summertime and fall outfits an extra flourish of elegance. When it comes to the hottest sunglasses, tinted lenses are a major fashion trend. The metal-framed design worn by models on the billboards with black lenses reflects the current fashion trends. It’s the essential item for any on-the-go fashion maverick looking out for multipurpose jewelry. On uni-poles, the new campaign from Fred was disclosed in Dubai, in the first week of October.
