From the 9th to the 15th of November 2023, Egypt will host the IAFT2023 Conference and Exhibition, a significant gathering that aims to foster intra-African trade by bringing together businesses, governments, and various stakeholders from across the continent. The conference will focus on the theme of Boosting Intra-African Trade for Economic Development and Regional Integration. It will serve as a platform for businesses to engage in networking, gain knowledge about new opportunities, and discover potential partnerships. The conference will also host several distinguished speakers, including government officials, business leaders, and trade and development experts. The IAFT 2023 Conference and Exhibition presents a unique opportunity for businesses to connect with the African market and expand their business. If you are interested in attending, please refer to the website for further details. The original location for the conference was Abidjan, Côte d'Ivoire, but due to logistical considerations, the venue and dates have been changed to Egypt. It’s worth mentioning that the campaign is spread on static billboards, unlike the previous campaign, which was only on digital screens; this approach works perfectly to raise awareness about the exhibition and to target that campaign to a broader audience. Another thing that has been noticed in this campaign’s geo-distribution is the versatility of the campaign, which is distributed on highways and suburbs for the same objective that was mentioned before, which was the broad audience. AD IATF is a project that supports the AfCFTA's implementation. It is being put on by Afreximbank in association with the African Union and the AfCFTA Secretariat, and it represents a significant step toward addressing the trade and market information gap sustainably in order to achieve the goals of the AfCFTA. Africa's economic potential can only be realized through intra-African commerce, according to the African Export-Import Bank. Contrasted to the levels in Europe (59%), Asia (51%), and North America (37%), intra-African commerce is still a small portion of total trade in Africa, rising from 10% in 1995 to about 16% now. Lack of access to cross-border commerce and market information is one of the main causes of the low level of intra-African trade. Attending the IATF2023 provides valuable insights for the Egyptian private sector, showcasing the advantages and opportunities available in the event. It is a must-attend for importers and exporters looking to benefit from the unified market of 1.3 billion people established by the AfCFTA, with a combined Gross Domestic Product of $3.5 billion. To participate in the Intra-African Trade Fair 2023 as an exhibitor, buyer, trade visitor, or delegate, please register using the provided link. Stay updated on the latest news by following the expo's official social media channels. ADAs IATF exhibition approaches, it’s worth mentioning that OUTSITE is one of the media agencies that handles the campaign. The collaboration is productive as the exhibition used the digital screens of OUTSITE alongside the static billboards. OUTSITE OOH Media Agency decided to add a global brand to a long list of global brands, such as Toyota, Kia, Dunkin, and Oppo, since its first launch in 2015 and till today. By incorporating OOH/Digital OOH into their advertising strategy, OUTSITE demonstrates its adaptability and ability to leverage modern technologies along with traditional solutions. Digital screens provide dynamic and interactive opportunities for engaging the audience while the traditional solution ensures that the IATF exhibition garners maximum attention and participation. As OUTSITE continues to attract global brands, the agency needs to maintain the quality of its services and deliver exceptional results. This will happen by providing impactful and memorable out-of-home advertising campaigns; OUTSITE can solidify its position as a leader in the OOH media industry and continue to attract new clients in the future. Overall, OUTSITE OOH Media Agency has established itself as a prominent player in the advertising industry, evidenced by its involvement in the upcoming IATF exhibition and its impressive list of global brands. By seamlessly integrating both digital and traditional out-of-home advertising solutions, OUTSITE showcases its adaptability and ability to leverage modern technologies while staying true to the effectiveness of traditional approaches. To learn more about IATF's OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
