Following their prior appearance back in March promoting their Nutrasense 3 Infant Formula, Hero, the Swiss international food marketing company and manufacturer takes off on Cairo’s billboards with a new awareness campaign, sharing Hero Baby’s utmost priority to their consumers. The outdoor campaign features a heartwarming visual of a mother and infant daughter sharing smiles and laughter across Cairo’s billboards. The campaign slogan “Your Comfort & Their Health Are Our Priorities” is plastered on the ad spaces, reassuring the audience of the brand’s true intentions and motives, which are reflected in the family visual, they aim for consumers' good health and satisfaction. The visuals are extremely heartening, showing what one's family will look like when depending on Hero Baby. The campaign's colors are inviting, warm, and comforting, while spotlighting Hero Baby’s top-quality products like their Wheat & oat with milk, as well as their famous and trusted baby food purees. Curious to know more about the Hero Baby campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai, to learn more about this campaign.