Life Louvers has announced its first project in Giza, Egypt, West Woods, with an OOH advertising campaign in greater Cairo. This campaign follows the developer's previous OOH campaign in September 2023, but this time, the focus is on highlighting the new project name along with the developer's logo and hotline. All of this is accompanied by the tagline Life in detail. The campaign visuals tend to be dark, with different colors in the background, such as green and orange, with all the information clearly added in white bold font. West Woods was designed by Hany Saad Innovations (HSI) on a 50-acre plot directly in front of the Pyramids of Giza, located on Fayoum Road and just minutes away from the Grand Egyptian Museum. The OOH campaign is strategically placed in high-traffic areas throughout Cairo, including major highways, bridges, and commercial districts. This ensures that the campaign will be seen by a large number of potential buyers and investors. The visuals are attention-grabbing, and the messaging is clear and concise. The tagline Life in detail is effective, as it conveys the developer's commitment to providing its customers with a high-quality lifestyle experience. To learn more about Life Louvers’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
