McDonald's has launched a new OOH campaign in the UAE that focuses on transparency and food quality. The campaign, which is titled Secret-Free, is being deployed using a variety of OOH formats, including hoardings, digital screens, uni-pole, wall-wrapping, bridge billboards, and lampposts. The campaign visuals feature a red circle with an orange lock and the tagline Secret-Free in Arabic and English. The tagline is accompanied by the tagline Know more about everything we do, as well as images of the brand's food and some shots of the preparation steps, this campaign follows the previous McFeast OOH campaign launched by the brand in the UAE. The campaign is designed to address the credibility and food quality concerns of consumers. McDonald's is inviting audiences to ask questions and learn more about what the company does. The campaign is also designed to highlight the company's commitment to transparency and food safety. The campaign is running in highly trafficked areas and roads in the UAE. It is expected to be effective in generating awareness and building trust with consumers.
