After announcing the Grammy-winning Jamaican Sean Paul concert in their previous campaign. The highly anticipated, American pop star, Khalid next concert is finally revealed to be taking place on the 27th of October at Coca-Cola Arena in Dubai. To ensure maximum visibility and reach for the celebrity's fans, the concert promoters collaborated with Dubai Calendar for a promotional DOOH campaign. \r\nUsing a vibrant pop blue color palette, the Dubai Calendar's campaign stood out from other ads in the busy streets of Dubai. The ads featured bold white typography, prominently displaying the concert's date, location, and website alongside Khalid's image. This design allowed passersby to quickly and easily read the important details of the concert, marking their calendars and ensuring they didn't miss out on this extraordinary live performance.\r\nMaking sure to give credit where it is due, the campaign also prominently mentioned that the Khalid concert was presented by Dubai Calendar, ALLTHINGSLIVE, Virgin Radio Dubai, and Lovin Dubai. This collaboration strongly highlights the impact of the Dubai Calendar in the region and showcases the support and involvement of major partners in bringing international entertainment events to Dubai.\r\nFeaturing on digital screens the campaign appeared in the first week of October in Dubai.