Cadbury Dairy Milk is tempting Cairo’s OOH watchers with a melting-hot new offer, similar to the one they did last year. \r\nThe food and beverages accompanied the ad copy “A Gift For You & A Gift To Remember Someone Dear To You” to their purple blast all over the city. With Cadbury, you can win “2X” the gift. When chocolate lovers open the bar, they can send the code that appears to the number and then win, proceeding to share the link Cadbury replies with to “someone dear to them”. The chocolate brand shows off their vast options of chocolate bars, from plain to hazelnut to bubbly and more, with their sponsors KFC, AMAN, BIM, and Fathallah.\r\nThe campaign not only highlights the tastiness of Cadbury chocolate bars but also emphasizes the joy and bonding experience associated with enjoying chocolate. The visuals depict two friends savoring a girls' night, with chocolate playing a central role in their enjoyment. This imagery enhances the emotional connection and positions Cadbury as a brand that brings joy and memorable moments to people's lives.\r\n\r\nFind out Cadbury’s campaign types, kinds, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in both Cairo & Dubai.