Nescafe, the popular instant coffee brand, is celebrating its 85th anniversary with a new OOH campaign in Dubai. The campaign was launched in the first week of October 2023 and can be seen on hoardings, digital screens, and lampposts across the city, this campaign follows the brand’s previous OOH in August 2023. The campaign visuals highlight the 85th anniversary celebration with the message 85 years of good mornings written in Arabic and English. The visuals also feature coffee lovers enjoying Nescafe. The campaign is all about the happy clients shown in the campaign, and the brand logo is prominently displayed as well. The campaign is well-targeted and visually appealing, with a clear message that is easy to understand. The use of happy coffee lovers in the visuals is effective, as it conveys a sense of the enjoyment and satisfaction that people get from drinking Nescafe. Choosing Saja Alhareedi as a brand ambassador for the campaign was brilliant on many levels; her appearance looks familiar to most of the target audience, it will create subconsciously feeling of intimacy and familiarity with the brand. Moreover, Saja is known to be a freelance nutritionist, which will create a solid base of trust and confidence that will reflect on the brand inevitably. Learn more about this campaign and more brands’ OOH campaigns by visiting our Insiteopedia.
