Lululemon, the Spanish athletic apparel brand, has launched a colorful OOH campaign in the UAE to raise awareness of its offered apparel collection and to announce the opening of a new store in City Walk soon. The campaign features four colorful visuals showcasing the brand's Align legging, the Pace Breaker short, the Define jacket, and the Wunder Train tight, all worn by models. The brand's logo is prominently displayed along with the tag lines Shop now in-store & online and Opening soon in City Walk. The OOH campaign was seen in Dubai using uni-pole and digital screens OOH formats, launched in the first week of October 2023. Lululemon's previous OOH appearance was in April 2023. The Out-of-Home campaign is a visually appealing and effective way to announce the opening of the new Lululemon store on City Walk. The colorful visuals are sure to capture attention and generate excitement for the new store. The OOH campaign is also well-timed, launching just ahead of the opening of the new store. This will help to ensure that as many people as possible are aware of the new store and its opening date.
