PMR Property, the prestigious luxury real estate company, takes off on UAE’s billboards with a new creative concept campaign that showcases their up-and-coming, ultra-luxury creation. While being based in Dubai with a remarkable record of accomplishments in Europe, PMR property brings their vision to life on UAE’s billboards, showcasing their latest collaboration with the renowned architectural firm Foster + Partners. The billboard design for the new awareness campaign hosts futuristic architecture that’s built using rounded lines and asymmetry to emphasize a sense of motion, as well as glass as the main industrial material. The model is extremely unconventional, consisting of two distinct and independent buildings, each housing six extraordinary mansions, offering an unparalleled level of luxury, planned to host a wide range of amenities and services that cater to a truly unique lifestyle. The campaign billboards host a die-cut visual of the two buildings, emphasizing their seamless blend of sophistication and contemporary design. Other than a symmetric placement of PMR Property and Foster + Partners’ project, the billboards hold a sophisticated vibe with a black backdrop to both brand logos. Strategically placed The outdoor campaign mirrors the vision of both brands in creating an opulent residential project that will redefine the concept of hyper-luxury in Dubai. The campaign surfaced on Dubai’s uni-pole and hoarding billboards, as well as digital screens in the first week of October.
