In the vibrant landscape of the United Arab Emirates, the Careem app has emerged as an indispensable tool for modern living, the Careem Plus exclusive membership program offers subscribers an array of benefits, including reduced fares, commuting more affordable, and access to other exciting perks. In a bold and captivating advertising campaign, employing a selection of billboard formats, Careem introduces Careem Plus, a program that promises significant savings, featuring the copy text Save AED 200+ Monthly and 10% back on rides with Careem Plus. The advertisement instantly grabs the viewer's attention with its greenish background and puts passersby in a savings calculator situation that allows them to estimate their monthly savings; the ad also showcases the user-friendly booking process of the Careem app with a few simple taps on a smartphone screen, provides a snapshot of the financial benefits that await subscribers as a practical tool highlighting the membership program's tangible value. This visual depiction of the seamless booking reinforces the message that Careem Plus is designed for ease and accessibility. Careem Plus advertisement conveys the immense value of the program In a world where time is precious, and convenience is paramount, Illustrating how Careem Plus enhances the enjoyment of everyday life.