Dubai's calendar is never short of surprises; it's always ablaze with excitement and entertainment now it lights up the city, welcoming the upcoming performance of the international music sensation Sean Paul Grammy-winning Jamaican musician and one of the biggest names in global music, Topping his best song, “Temperature,” which has become the Sean Paul track with the most longevity. Dubai Calendar took this announcement in DOOH technology as usual; the screen display featured Sean Paul's image, along with the event’s sponsors, including Virgin and “Blu Blood,” the company that delivers luxury and the best entertainment productions, as well as mentioning the performance date, the showcase not only highlights the city's passion for entertainment but also underscores the role of DOOH in making announcements come to life, encouraging viewers to share their excitement and interact with the announcement. It's worth adding that this electrifying event is taking place at the iconic Coca-Cola Arena, the UAE's ultimate destination for live entertainment, and the stage will be set for Sean Paul's incredible performance.