Persil continues to showcase their awareness campaign starring the beloved Nancy Ajram across Cairo’s billboards. Following their appearance just last month, the trusted cleaning product brand continues its exhibition of their ongoing campaign, spotlighting Persil Gel. The ad spaces host multiple faces, all green-themed, each calling attention to Persil Gel and its different refreshing scents, catering to the audience’s every preference. The mega-star is shown in most ad spaces, holding a bottle of the Persil Gel Deep Clean Plus, alongside the campaign slogans “True, true! And pure true” and “Change to Persil Gel.” The billboards are extremely refreshing, adding color and vibrance to Cairo’s streets, in addition to a phantom scent onlookers can feel through the screens. The ads also hold snippets from the Persil Gel video advertising, again featuring the star. Nancy Ajram’s presence in the showcase adds a touch of elegance and accountability to Persil Gel that tempts the audience to choose Persil as their customary cleaning product. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to obtain all the details about Persil’s campaign and more!
