Basata launches an OOH campaign in Cairo in collaboration with Vodafone, the OOH campaign is here to finalize and aid in fastening up your payments in the blink of an eye. The campaign was seen on the main busy roads across the city with an aim to reach the maximum number of Vodafone users and Basata clients, to let them know about the collaboration and its benefits. The visuals are red and simple, it happens to be that red color is the favorite color for both brands, with the use of this strong color in the background and simply adding both brands’ logos in white with a white line separating both of them beside the hotline of Basata and the taglines “In collaboration with Vodafone” and “Finalize your payments with ease,” letting passerby knows the message without information or distraction, and all that for sure beside putting the certified mobile stores to download Basata’s app from. To learn more about Basata’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.