After a year-long absence from the advertising landscape, renowned real estate developer New Plan Developments is making a grand comeback to Cairo's Out-of-Home (OOH) scene. Having previously captured attention with their ambitious project in the new capital, Talah, the developer is now stirring up excitement with a new advertising campaign that simply states, Hey, New Cairo! We are launching soon.” with a campaign that employs a minimalistic design, relying solely on the power of compelling text to captivate audiences across the city. \r\nNew Plan Developments is taking a refreshing and unconventional approach in an era dominated by flashy visuals and elaborate graphics. By stripping away excessive imagery, the company has chosen to focus on the essence of their message. With the text taking center stage, the minimalist design creates a sense of intrigue and curiosity, leaving a lasting impression on passersby.\r\n\r\nNew Plan Developments is determined to reconnect with the people of Cairo. This exciting campaign signifies the developer's recognition of New Cairo's significance as a flourishing and sought-after destination for prospective homebuyers and investors. By strategically positioning billboards throughout the city, New Plan Developments aims to remind everyone of their unwavering dedication to providing exceptional real estate options.\r\nTo gain further insights into this campaign, explore Monitoring Out of Home (MOOH), a specialized agency and analysis system that focuses on media intelligence that operates in both Cairo and Dubai.