In the heart of October City lies the up-and-coming Centrada Developments, Developed by Omar Abdallah Developments, Centrada Developments lies within 44 Sqm to 890 Sqm by 6th October, set to be completed within May of 2024. The new real estate development takes over Cairo’s streets with an artistic branding campaign that is not only unique but expressive. The ad spaces host a centered loop through a wooden infrastructure; this visual reflects Centrada’s core concept, where they dive deep into the market, studying their clients’ desires, and bring their aspirations to life, where the end product is “Centered around them,” all with limitless possibilities, as reflected by a visual of the sky at the end of the loop. The ad is visually appealing, symbolic, and slightly enigmatic, which generates curiosity and intrigue among viewers. The ads note that more is coming soon. Therefore, onlookers should “Stay Tuned” for more to come. Lastly, the Centrada website and hotline are noted as a means for passersby to gain more information. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
