Following a similar showcase back in September, Housing & Development Bank (HDB) is back on Cairo’s billboards, featuring beloved actor Sherif Mounir, offering onlookers a chance to win a million pounds with the simplest means. The recurring campaign showcases feelings of excitement and enthusiasm demonstrated by Sherif Mounir’s demeanor on the ad spaces. The visual hosts the cherished artist as the embodiment of eagerness, provoking the audience to get excited along with him for a chance to win a million pounds. The promotional OOH campaign urges people to open a savings account to stand a chance of winning the whopping prize. The visuals are green-themed, which is HDB's recurrent color in their outdoor advertisements, making it a significant part of the bank's brand identity, as well as an easy way for the audience to recognize the brand easily. The ads note the campaign slogan Win a Million Pounds, In addition to You have a chance to be 1 of 4 winners, all on a green-colored, room-like background. The magnitude of the campaign is undeniable, and it will undoubtedly attract the interest of numerous individuals who regularly visit these bustling regions of Greater Cairo. Lastly, by teaming up with Sherif Mounir again, the campaign gains a dash of celebrity influence that enhances its appeal and ensures its lasting impact on audiences throughout Cairo. To learn more about this OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
