Tim Hortons, the popular Canadian coffee chain, has launched a new OOH campaign in Dubai. The campaign follows the brand's previous OOH campaign in May 2023, but this time Tim Hortons is standing alone in the campaign, using digital screens and lampposts OOH formats deployed across the city. The campaign features shots of Tim Hortons' new items added. The visuals are accompanied by catchy taglines, such as Our tasty new menu and Freshly made every time. The campaign is designed to reach Tim Hortons' target audience of busy professionals and families. The campaign is launched in high-traffic areas, also the visuals containing Tim Hortons’ logo on a red background, and also the ad face is inviting audiences to download the app and learn more in some shots, with adding a simulation of a hand holding a phone and using the application along with the tagline “Download our app to know more” beside the brand’s logo as well. The campaign is well-designed and effective. The visuals are eye-catching and the taglines are to the point.
