Taraf has launched an OOH campaign to promote its exceptional properties and enduring value. The campaign features digital screens, lampposts, and hoarding OOH formats on busy roads, with images of a living room, a dining room, a kitchen, and other ad faces containing more luxurious shots from the developer’s projects. This campaign follows Taraf’s previous OOH campaign in March 2023. The visuals are focusing on showcasing the quality and craftsmanship of Taraf's properties. The campaign also features the company's logo and the tagline Exceptional Properties Enduring Value, on a clear white background. Taraf, a real estate company based in the United Arab Emirates (UAE), is known for its unique approach to developing high-quality, design-led properties. The company currently has a number of prestigious projects under development, which are scheduled to launch in 2023. Taraf's OOH campaign is a well-designed and effective way to reach potential buyers and promote its exceptional properties and enduring value. The campaign also advised that Taraf is a Yas Holding company.