Following their last appearance in 2022, Dubai TV's OOH campaign for X Factor Arabia, featuring Abdallah Al-Rowaished, Angham, and Ragheb Alama takes center stage reminding audience of the star power and musical talent the show brings to their screens. The campaign uses a light blue background to showcase the iconic X Factor logo alongside the three star judges. This simplicity in design allowed the focus to remain on the talented artists and their role in the show, creating a visually appealing advertisement. The campaign also made sure to mention the three sponsors for the show, namely Nissan, Vaseline, and Rexona. The inclusion of these prominent brands not only adds a touch of credibility to the show, but also highlights the commercial success and reach of X Factor Arabia. Dubai Tv also made sure to encourage passerby audience to follow them through the platform advertised in the campaign. This smart decision effectively directed viewers to engage further with the widely broadcasted show and stay updated with its latest episodes. Featuring on digital screens, hoardings, and lampposts the campaign appeared in the first week of October in Dubai.
