This article focuses on the evolving out-of-home (OOH) advertising sector throughout September 2023 in Dubai, Sharjah, Ajman, and Ras Al Khaimah. The Market Insights offers insightful information on the major business sectors and new OOH advertisers who are embracing OOH advertising. The goal is to provide regionally based companies with meaningful market knowledge to aid in their strategic decision-making. Businesses can choose better for their OOH advertising campaigns by understanding the most recent trends highlighted in the research. It's important to note that one campaign may be included in two different industries. Key Events in September 2023 Back-to-school campaigns are taking a step back this month with a low number of related campaigns and the Jewelry sector still in the top 3 industries when it comes to occupancy. A rare event happened this month, a draw between the top 3 industries. Business Sector Analysis According to the International Standard Industrial Classification (ISIC) system, the study categorizes brands and advertisers. By doing this, the report is guaranteed to accurately represent the variety of outdoor advertising activities in the United Arab Emirates. Each brand is assigned to a certain advertiser and given an industry category based on how it does business. Each brand is categorized independently according to its business operations when an advertiser owns many brands in various industries rather than just reflecting the parent company's industry. This methodology will be used in the study to identify and examine the most active business sectors in the United Arab Emirates that use out-of-home (OOH) and digital OOH advertising. These results will accurately reflect which companies are spending the most on outdoor advertising. Jewelry The jewelry sector is still on top, but this time not alone. September 2023 UAE’s market insights shows a draw between 3 different industries when it comes to OOH campaigns number for each sector, 10.5% of the total number of OOH campaigns launched. 50 percent of the 10 campaigns that were started in September 2023 were for watches. This shows that there is intense competition in the UAE's watch industry and nearly each month our new OOH advertisers analysis count in a new watches brand. Most Used OOH Format Digital screens are still the most used format for OOH advertising in the jewelry sector, accounting for 60% of all campaigns. This is likely due to the high quality, visibility, and impact of digital screens. Automotive The Automotive sector is increasing its use of outdoor advertising in September 2023. The sector is now in the top 3 in terms of OOH campaigns launched, with a noticeable increase from the previous month. With a total of 10 campaigns, the sector is taking another 10.5% of the total campaign’s number, it is worth mentioning that the Automotive industry only had 5% in August 2023. Most Used OOH Format Hoardings & Uni-Poles were the preferred formats for the Automotive sector in September 2023, with 40% each. It looks like September is the draw month, counting equal numbers a lot this time. Entertainment The Entertainment sector is the third winner for September 2023 Market Insights, with a total of 10 campaigns as well, accounting for another 10.5% of all campaigns. Of these campaigns, the music concerts or festivals campaigns are 3 and 2 sports related, beside different fields and other OOH messages. Most Used OOH Format Digital screens OOH format is taking another lead in the top 3 industries’ preferred mediums, with an 80% presence in the Entertainment sector’s OOH campaigns for September 2023. Read about the New Advertisers and the conclusion on our website. New Advertisers on OOH In September 2023, a total of 25 new OOH advertisers began running outdoor campaigns in Dubai, Sharjah, Ajman, and Ras Al Khaimah. It’s highly noticeable how quickly the number of new brands and advertisers entering the UAE's OOH market is growing. Entertainment/Events & Exhibitions American University in the Emirates The American University in the Emirates hosted a graduation ceremony concert with stars Ahmed Saad, Myriam Fares, Ayed Yousef, and DJ Aseel. This was the university's first OOH campaign in the UAE. Public Administration Federal National Council (FNC) The UAE Federal National Council launched its first OOH campaign to encourage citizens to vote in the elections through their application Sharek. The campaign aimed to raise awareness of the importance of voting and highlight how easy and accessible it is through the app. Entertainment/Sports Abu Dhabi Developmental Holding Company (ADQ) Abu Dhabi Developmental Holding Company launched its first OOH campaign in the UAE Abu Dhabi Games 2023, aiding the NBA's global reach, as the world's premier basketball league returns to Abu Dhabi for a thrilling preseason showdown. Telecommunication Esaad Card Esaad Card’s first appearance on the outdoor advertising scene in the UAE, appeared in du’s promotional OOH campaign, offering 40% Off of National Data Power for the card holders. Healthcare Ghassan Aboud Group Ghassan Aboud Group’s Gaelan Hospital, a multi-specialty hospital, is breaking ground in outdoor advertising and making its first mark on the Emirate OOH scene. The hospital's one-day surgery outdoor campaign reminds us that healthcare institutions are not just places of treatment; they are symbols of hope and recovery. Cosmetics & Personal Care Church & Dwight Church & Dwight launched 2 different OOH campaigns for its 2 brands, Arm & Hammer and Batiste. Arm & Hammer, a brand of baking soda-based antiperspirant, has launched a creative outdoor advertising campaign in Dubai for its Ultra Max antiperspirant-deodorant and Batiste dry shampoo is a popular hair care product to refresh and revive your hair. Consumer Electronics Micro-Star International (MSI) In order to showcase their newest innovation, the Stealth 16 Mercedes-AMG Motorsport A13V, gaming industry pioneer Micro-Star International (MSI) has launched an exhilarating outdoor advertising campaign in the streets of the United Arab Emirates. Entertainment Arena Esports Arena Esports has launched its first OOH campaign in the UAE with the slogan Play, Watch, Engage. The campaign aims to entice gaming enthusiasts and invite them into the vibrant world of esports. Arena Esports is powered by Etisalat by e&. Festival X Festival X, which Dubai Calendar promoted through a digital OOH campaign in Dubai. Through its use of media art, the festival addressed how tradition and modernity intersected in the UAE. showcasing works produced by international artists who use cutting-edge technology to produce original and thought-provoking art. Mobile Apps/Real Estate Bayut In order to advertise its services, Bayut, a Middle Eastern property marketplace, launched an outdoor campaign in the UAE. Digital screens, billboards, mega-coms, and lampposts in busy areas all carry the ad. Education Taaleem With an appealing outdoor advertising campaign in the UAE, taaleem expands its scope. taaleem's main projects involve starting and running preschools, primary schools, and high schools. Al Hikmah Private School Al Hikmah Private School’s latest campaign is delighted to announce its OOH debut, which represents a huge accomplishment, the establishment of its fourth branch, which is conveniently situated in the thriving Tallah neighborhood of Ajman. Real Estate Infracorp In an effort to showcase their project, Infracorp has launched a DOOH campaign, for California Village. This campaign aims to highlight the living experience and convenient payment plans that potential residents can enjoy. The Oasis The Oasis is introduced to Dubai's OOH audiences by Emaar. The Oasis offers the pinnacle of living in a private, opulent resort-like setting surrounded by lush vegetation, flowing canals, and first-rate amenities perfect for relaxation. IMAN Developers Out-of-home advertising campaign in Dubai by IMAN Developers displays the lap of luxury, the first week of September 2023 in Dubai saw the debut of this campaign on billboards with attention-grabbing visuals. Dubai Creek Harbour OOH campaign for Emaar's Dubai Creek Harbour, promises unmatched views and a way of life that only dreams are made of. The campaign demonstrates the project's amazing beauty and its exceptional fusion of brilliant architecture and the surrounding environment. Oceanz One of the top real estate developers in the UAE, Danube Properties, released a massive OOH campaign for its most recent development, Oceanz. Nearly all OOH formats are being used for the campaign in Dubai and Sharjah. Empire Developments The debut of Empire Developments with a recent outdoor advertising campaign in the UAE, capitalized words EMPIRE DEVELOPMENTS, is poised for an exciting new era in the real estate market. Falcon Island Al Hamra has used an outdoor campaign in Dubai to promote its high-end project. The artwork for the campaign fits the new project's style because the top perspective demonstrates how posh it is. Shopping Malls The Village Mall Investo proudly reveals The Village Mall, a hidden gem in Al Qusais, in its out-of-home advertising campaign. This outstanding business provides a wide variety of shops, restaurants, and necessary services, creating an oasis of fun and leisure. Jewelry EDIT The Own Your Moment campaign from EDIT Watches was featured in an outdoor advertisement that Ahmed Seddiqi launched in the UAE to highlight how inspiring watches can be. Movado Dubai’s OOH beautifully presents Movado watch and Sidharth Malhotra, coming together to offer a harmonious blend of timeless elegance and modern flair, catching the eyes of all who pass by the campaign. Fashion Wear VF Corporation JANSPORT, an international fashion wear company known for its outstanding backpacks, has debuted its OOH campaign in the energetic metropolis. With the intriguing Always with You campaign, Jansport promises to go along with you on all of life's adventures in addition to bringing its high-quality products. Victoria’s Secret Introducing the ICON Collection from Victoria’s Secret! In a booming outdoors ad campaign in Dubai, Victoria’s Secret is upturning the fashion world. Angels Adriana Lima, Candice Swanepoel, Naomi Campbell, and Gisele Bündchen. Events & Exhibitions/Public Administration Sheikha Jawaher Al Qasimi Award for Sports Excellence The Sheikha Jawaher Al Qasimi Award for Sports Excellence, unveiled in an outdoor campaign in the UAE, intends to recognize and honor exceptional sportsmen while also fostering a leadership generation that will one day run sports organizations. Conclusion The UAE OOH advertising market is constantly evolving, with new trends and technologies emerging all the time. In September 2023, the Jewelry, Automotive, and Entertainment industries were the most active in terms of OOH campaigns launched. The Jewelry sector remains from the top spenders in OOH advertising, with a focus on digital screens. The Automotive sector is also increasing its use of OOH, with hoardings and uni-poles being the preferred formats. The Entertainment sector is also seeing a rise in OOH campaigns, with digital screens again being the most popular format. New advertisers are also entering the UAE OOH market, with a variety of industries represented. This is a positive sign for the industry as a whole, and it shows that businesses are recognizing the value of OOH advertising in reaching their target audiences.
