The Galleria Al Maryah Island is proud to take on UAE’s billboards, following their prior appearance, in celebration of a decade of providing a luxury experience. To commemorate a significant milestone in redefining luxury experiences, the Gallery positions itself upon Dubai’s streets as the premier luxury fashion, high jewelry, and fine-dining destination in the UAE capital with exclusive brands, concepts, and experiences for the Abu Dhabi community. The premiere retail shopping, entertainment, and dining destination rises on Dubai’s billboards with a simple yet strong showcase, highlighting their incredible journey of a “Decade of Luxury” that has redefined Abu Dhabi’s lifestyle narrative. The ads are very conceptual, using a white background with a border of pink and purple revolving flower designs. The latter was a recurring theme through their social media marketing, which also announced how one can win gift cards with their share of a whopping AED 1 Million now with The Galleria Al Maryah Island. The billboards are very comfortable to see and very uncluttered, reflecting the mall’s luxury fashion and elegant manner in showcasing their warranted claims. The ads call to action towards the Galleria’s website, encouraging the audience to visit now to discover more, in addition to subtly mentioning their social media handles. The campaign surfaced in the fourth week of September on the Digital screens of Dubai.