In the active real estate landscape of Greater Cairo, new real estate developers emerge to cater to the different needs of potential property buyers. One of these innovators is Melee, a company that has taken an eye-catching approach to making its mark in the market. In partnership with Al Ahly Sabbour, Melee is bringing its distinctive touch to Egypt's real estate scene. What sets Melee apart is its focus on unconventional architectural concepts, including branded residences, commercial spaces, administrative hubs, sports facilities, hotels, and captivating entertainment concepts. Melee's emphasizes its commitment to global standards and client-centric design. Melee also operates the Platinum Social Sports Club, with plans for expansion. Their branding campaign is bold and attention-grabbing with the ad messageShattering Expectations, Melee's billboards across the city feature the color red. This choice not only makes their billboards stand out but also symbolizes their determination to break new ground in the industry. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.