An expo for authentic arts of Egypt, it’s a dream come true for all handmade products lovers. It’s the annual meeting for an exhibition for the eastern legacy, in other words, Turathna Expo. The expo annually takes place at the beginning of October, and each year, the artwork of the OOH campaign tells a story about authentic art in Egypt. For instance, the campaign of 2020 adopted Nubian art in the expo’s mascot. Under the patronage of President Abdel Fattah el-Sisi. The exhibition gathers all the handcrafted products, starting from handmade cosmetics to leather and handicrafts. This makes it a forum for art lovers, sustainable fashion fans, tourists, and people who are interested in traditional Egyptian culture. The campaign’s artwork shows every detail the target audience may need to know, starting from the start and end dates to the expo’s location, and the sponsors such as Amazon, and Egypt Post, as primary sponsors, strategic partners such as Banque du Caire, and the organizer, MSME Development Agency. The tagline “Egyptian crafts are on their way to being cosmopolitan” is designed to position Egyptian crafts as a global commodity, appealing to a wide range of consumers worldwide. Moreover, all the mentioned elements are placed on a black background to help clarify the whole campaign. The campaign used the digital format to spread the news, which was a brilliant option as it allowed it to reach a broader audience with minimal cost and effort. Regarding geo-distribution, digital billboards are distributed on the highways, main roads, and vital bridges, such as the 6th of October bridge. Visit MOOH, your local OOH intelligence data provider with international standards, for more detailed info about the campaign’s OOH in Egypt.
