After the German Classic Cabin campaign, RIMOWA returned to the square for more advertising as a global leader in premium luggage, in its current brand campaign, Rimowa introduced a remarkable travel companion by launching 'Never Still 4.' The 'Never Still' campaign dives into a remarkable journey of a fresh set of global luminaries, starting from the world-renowned athlete Lewis Hamilton, with his global travels in the world of Formula 1, and the global sensation Rosé, with her unique perspective on the essential aspects of travel. Lastly, the football prodigy Mbappé, whose inspirational journey resonates with young people across the globe. This diverse ensemble of global icons shares their profound travel experiences, igniting waves of positivity and serving as a source of inspiration for change. The Digital outdoor campaign by RIMOWA features an ensemble of inspiring individuals, Rosé, Hamilton, and Mbappé, with the powerful motto declaration: No one builds a legacy by standing still; each luminary takes their turn in the spotlight in visually captivating and emotional. Rosé charming presence in the campaign signifies the importance of advancing,Lewis Hamilton and Mbappé showcase the relentless pursuit of excellence, serve as a source of inspiration, and reinforce the notion that meaningful change and the creation of a lasting impact require one to keep moving.
