Emirates NBD is celebrating its 60th anniversary with a new outdoor advertising campaign in Dubai. The campaign, which follows the bank's previous OOH campaign in August 2023, features blue themed backgrounds, the bank's signature color, and highlights the bank's commitment to a greener future.\r\nThe campaign visuals contain NBD's logo along with the logo of COP28, the upcoming United Nations Climate Change Conference, which will be held in Dubai from November 30 to December 12, 2023. The visuals also invite people to join the conference and highlight the bank's role as an associate pathway partner.\r\n\r\nThe campaign taglines are 60 years together, Join us for a greener future, and Associate pathway partner. These taglines emphasize the bank's long history of serving the Dubai community, its commitment to sustainability, and its support for COP28, and all these visuals come on a blue background.\r\nThe campaign is running on a hoarding OOH format. It is expected to reach a large audience and help raise awareness of the bank's 60th anniversary and its commitment to a greener future.