Al Ghad Tv channel has launched its teaser OOH campaign in Cairo. The campaign features a single image, a hand holding a stopwatch. The text on the campaign reads, What will happen on 10/10? The OOH visuals in Egypt also contain the channel name, Al Ghad Channel, along with light colors background themed visuals and the text is in bold red font. The campaign has generated a lot of anticipation among Cairo residents. Some people believe that the campaign is advertising a new program or event, while others think it could be teasing a major announcement. The marketing idea behind the hand holding a stopwatch is to create a sense of anticipation and excitement. The stopwatch suggests that something big is about to happen, and the date of 10/10 suggests that it is happening soon, the campaign is a great example of how to use OOH advertising to create a sense of excitement about upcoming announcements. Al Ghad is an Arab satellite television news channel in the Arabic language broadcasting from Cairo in Egypt and London in the United Kingdom. It is the first Arab news channel to be launched from Cairo. What do you expect will happen on 10/10? Only the Al Ghad Channel knows what the teaser campaign is advertising and what will happen on 10/10. Visit MOOH to learn more about Al Ghad’s OOH campaigns in Egypt.
