Etisalat by e& is still going strong with yet a new appearance following their most recent showcase promoting the all-new iPhone 15. UAE’s leading telecommunication provider is back with Smart Living facilities like no other, paraded on Dubai Sharjah’s digital screens. Other than Etisalat by e&’s usual red and black ad design, each ad unit spotlights a different Smart service offered, including Smart Door Solutions for secure living, Smart Energy Solutions, in addition to Smart Monitoring Solutions for convenient living. Each ad space features a visual of the Smart Living offerings like a monitoring camera mirrored on a phone or of a male setting up his secure Smart Door. All billboards hold the Etisalat by e& logo, the Smart Living Logo, as well as the phrase “From Set-up to Service”. The latter highlights how Etisalat by e& will be with you through every step of your Smart Living journey. The new campaign glorifies smart living as the key to the future, demonstrating the ease and comfort one will gain when switching to smart living. The campaign is compelling to onlookers, helping them envision their lives if switched to living smart. Etisalat by e&’s customary color pallet of course, maintains their brand identity, consequently being easily identifiable by potential and current customers. The campaign surfaced in the fourth week of September.
