After an intriguing teaser campaign, Panda Cheese makes its awaited reveal on Cairo’s billboards, uncovering what we truly cannot say no to. Panda Cheese’s reveal campaign answers the question that has piqued the interest of onlookers across Cairo, declaring that Panda Cheese is the thing one can truly not say no to. The ad visuals host the infamous Panda Cheese package, at hand in every Egyptian household, especially now in the back-to-school season. Panda Cheese’s reveal campaign not only establishes that no one can say no to Panda’s cheeses, but also claims that with Panda Cheese, you’re always a winner. In addition to revealing the answer to their quirky and noteworthy question, the campaign promotes the offer of that Panda Cheese is offering at the moment, granting the audience a free ⅛kg cheese pack with every ½kg pack sold. This unmissable offer is perfectly proposed for the back-to-school season, where cheese is an essential part of children's and adult’s everyday routines. With a blue background and white fonts, the visuals are consistent with the ones of the teaser campaign, which aids the audience in connecting the dots and getting the answers they have been waiting for. The panda sketches and red bow tie around the free pack make the campaign stand out from traditional ads surrounding it, which attracts both children's and adults’ attention. Having been dispersed upon digital screens, the campaign is extremely visible and shining across Cairo’s busy streets. Visit MOOH, your local OOH intelligence data provider with international standards, to get more detailed info about the food & beverages OOH campaigns in Egypt.
