One city enriched with life, luxury, and business is the city of Dubai. Ranked as the best city in the Middle East and one of the top three cities worldwide, Dubai’s landscape has flourished with astounding real estate projects that amaze inhabitants and visitors alike. Rak Properties appears on Dubai’s digital screens to enrich the lives of passersby. Appearing to the city’s Arabic speakers, Rak Properties adds life to its campaign by selecting Dubai’s dynamic billboard spaces with the ad message “Enrich Life and Places”. The dynamic visuals also highlight the life enjoyed by the beach with two primary colors being used for the campaign; Red; to capture the attention of passersby, and Sky Blue; to resonate tranquility and serenity by the sea. Speaking of life by the beach, the most recent “Luxurious Beachside Living” campaign by the real estate developer occupied Ras Al Khaimah’s static multi-medium billboard spaces. Get to know more about out-of-home advertising campaigns on Insiteopedia.
