Get a whiff of this! Yves Saint Laurent is alluring Dubai’s DOOH audience with their captivating scent for men, MYSLF, following up on their last appearance. Yves Saint Laurent's MYSLF is a fragrance that symbolizes the essence of modern masculinity, celebrating the multifaceted nature of the contemporary man, captured by brand ambassador Austin Butler. Housed in a sleek black bottle crafted from recycled glass, the perfume stands sharply on the visuals, exuding luxury. The iconic Yves Saint Laurent Cassandre logo, embedded directly in the packaging, reinforces their unmistakable brand recognition over Dubai’s roads. Described as a twist on the traditional woody fragrance family with the inclusion of floral notes, MYSLF serves as a statement of self-expression, perfectly embodied by Austin Butler, who manifests the spirit of the fragrance and represents the values that the brand seeks to convey. His immense talent as an artist reflects the creativity and artistry that Yves Saint Laurent prioritizes in their cosmetics, specifically in their “New Masculine Refillable Fragrance”. The stunning 3D shows the YSL logo fluttering into frame, followed by the perfume bottle wrapped in tree vines and flowers as a cheeky recall to its fragrance notes, and then an appearance of the dashing Austin Butler, stealing hearts in jet black and Yves Saint Laurent stealing wallets with this incredible branding! On digital screens, the new campaign fired up Dubai’s streets in the fourth week of September through a dazzling 3D show.
