Andalusia Group makes an appearance for the second time this year promoting Andalusia Clinics, following their prior campaign for their state-of-the-art heart treatment center. The healthcare provider, first established in 1984, has been rendering elite patient care ever since, catering to all patient needs, whether it's outpatient care or a 24/7 emergency room. The new Andalusia Clinics awareness campaign promotes outpatient clinics as the “One Place For Family Health,” offering 18 clinics in Cairo alone, all in the heart of Maadi. The campaign hosts more than one ad space, the first of a healthy family booking their clinic visits online through Andalusia’s application, available for download on both the App Store and Google Play. The ad space hosts a visual of the application welcome screen, showcasing the different branches patients can choose from when booking their appointments. The second ad unit presents a visual of the Andalusia Clinics building in all of its glory, in addition to its lobby, which if described as luxurious is an understatement. The campaign glorifies the outpatient clinics, making sure to showcase the safe space and supportive environment that is Andalusia Clinics, created to care for and comfort patients across Egypt. The campaign slogan, hotline, and location of Andalusia Clinics is noted in all ad spaces, as well as a call to action to download the app now and book your next appointment without any hassle. Most billboards mainly utilize the color blue, which helps convey a sense of dependability and credibility. It can also help instill confidence in potential patients and make them feel comfortable seeking healthcare services, as well as Andalusia Clinic’s doctors and practitioners. Check out (MOOH), a dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.
