Royal Furniture launched an OOH campaign in the UAE, the campaign was launched in the third week of September 2023 using bridge billboard, lampposts, and special production mega-com OOH formats. The campaign was seen in Sharjah and Ras Al Khaimah, deployed in high-traffic roads and areas to reach wider audiences. The special production die-cut mega-coms are attention-grabbing and the campaign message is inviting buyers to customize their luxury furniture at Royal Furniture. With 30 years of experience, Royal Furniture is a reputable merchant that has its own manufacturing facilities and a wide range of high-end furniture designs. Royal Furniture offers Mattress, Sofa & Bed Customization with a variety of sofa sets, beds, and mattress design. Customers can collaborate with Royal Furniture professionals to choose fabrics and their necessary sizes to build a one-of-a-kind piece of furniture. All items come with the assurance of exceptional quality at competitive rates because they are all created in the UAE with superior craftsmanship. The campaign visuals contained the tagline “Luxury made personal, customized by size, color, and fabric”, beside the store’s location, also the OOH provides the tool number 800 Royal, all that beside the brand’s logo and website on a white background.
