An out-of-home advertising campaign was launched in Dubai by iPhone in collaboration with du and etisalat by e&, the campaign is promoting the all-new Titanium iPhone 15 pro using hoardings OOH formats across the city of Dubai some of these hoardings contained du logo and some contained etisalat by e& logo. \r\nThis OOH campaign was launched in the fourth week of September 2023 following iPhone’s previous successful outdoor campaigns appearance in October, August, and July 2023.\r\nThis time the OOH campaign is titanium themed with a focus of showcasing the Titanium iPhone 15 Pro and its sleek design and details, compared to stainless steel, titanium is both lighter and tougher. It is 45% lighter than steel and twice as strong as aluminum, according to Forbes. It is very resistant to both corrosion and extreme temperatures. It can also withstand harsh chemicals much better.\r\nThe OOH visuals also were so elegant with a dark background and the word Titanium is written in a large font in titanium color along with the phone itself and the tagline “iPhone 15 Pro” and Apple’s logo.