flydubai launched an OOH campaign using hoarding OOH format in Dubai, marketing for having a daily flight to Cairo starting from the 28th of October 2023. The campaign was launched in the fourth week of September 2023, following the brand’s previous OOH in August 2023. The campaign addresses the high demand for travel between the two cities, which is evident in the density of the need for this flight. The campaign visuals are also visually appealing, featuring the iconic pyramids and Sphinx of Cairo. Flydubai started operating in 2009 with the goal of transporting more passengers to more locations, more frequently. The company now flies to 120 destinations across 52 nations, and they are constantly expanding their network to include new places. Flydubai is the second-largest airline operating out of Dubai International (DXB) based on passenger volume with over 90 million customers. The visuals of the campaign are to the point, focusing on letting Dubai residents the big news, with highlighting the tagline “Daily flight to Cairo, from 28 October 2023” in Arabic and in English along with the brand’s logo and website on a dark background, and a shot taken in one of flydubai flights.
