Smiles UAE is promoting at-home beauty services, home-cleaning, and home maintenance services with an outdoor campaign seen on bridge billboards and digital screens OOH formats in Dubai and Sharjah, and one of the bridge billboards is deployed with a special production die-cut in it. This OOH campaign follows the brand’s previous outdoor appearance in June 2023, this time the application is offering different at-home services for the UAE residents. For every transaction, Smiles offers substantial discounts and Smile points that can be redeemed for your preferred goods and services within the Smiles app. Anything you need, from groceries to home salon services, to meals and movies, is available. The OOH campaign visuals are simple, with a focus of introducing and raising awareness on the different unmissable services provided by the Smiles App, the tag lines “At-home beauty services now on Smiles,” “Home-cleaning services now on Smiles,” “Maintenance services now on Smiles,” and “Reward yourself everyday” are prominently displayed in the campaign beside an Emirati women using at-home beauty services, another ad face contained a women using maintenance services, and a man using home-cleaning services, all that beside an invitation to download the application from the certified stores and enjoy its endless services now.
