Remember Pizza Hut’s fan-favorite, My Box? It’s back with a twist! The Americana Group top pizza provider is shaking up the foodservice industry with their new menu item and bright billboards all over Cairo after they did that just a week ago with a tantalizing offer. Pizza Hut’s billboards are a beacon of red, with the rich color overtaking Cairo’s streets and the scrumptious food on the visuals causing a riot of cravings for pizza all over town! Red is known to stimulate appetite, and it’s certainly working. The consistent use of Pizza Hut’s red branding across different touchpoints, such as billboards, packaging, and social media, helps customers associate the color with the brand. As time passes, this association becomes ingrained in the customers’ minds, making the brand instantly recognizable even from a distance or in an environment with lots of other OOH. With a price point starting at “145 EGP”, Pizza Hut’s My Box, which we all know and love, includes a pizza, two side items, and an addon drink. You can have whatever pizza your heart desires from a wide selection of options! And you will certainly want to after seeing these appetizing visuals that induce a yearning for pizza. But wait, there’s more! Pizza Hut is now offering My Box Pro, as well, with pizza, alfredo pasta (whether chicken or veggie), and one side item. To find out the campaign’s types, kinds, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai!
